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Maroc Telecom at SIAM: making the smart farm accessible

Presenting a technology solution at an agricultural show means connecting innovation to real, everyday uses.

Maroc Telecom at SIAM: making the smart farm accessible

Context

The "Smart Farm" concept shown in RIMCOM's brochure was presented by Maroc Telecom at SIAM, in a space dedicated to demonstrating digital services applied to agriculture.

Challenge

Turning technical digital services into a demonstration journey that a non-specialist agricultural audience can follow, while still allowing conversations with sales and technical teams.

RIMCOM's response

The "Smart Farm" concept offers a strong editorial angle: turning digital services into an accessible demonstration journey, opening the door to conversation, and making the benefits immediately clear.

Design and execution

This case study sits within RIMCOM's broader presence at SIAM.

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